ZOOD Real Estate hosted the first edition of Majlis ZOOD at the Sofitel Riyadh, bringing together more than 250 real estate brokers to launch the Zidni development initiative and the BeZOOD loyalty program, and to honor its top-performing brokerage partners.
ZOOD Real Estate hosted the inaugural edition of Majlis ZOOD on Tuesday, November 3, 2026, at the Sofitel Hotel in Riyadh, bringing together over 250 real estate brokers.
The event aimed to strengthen ZOOD's relationships with its real estate brokerage partners, introduce its developments and future plans, and launch new initiatives and programs designed to enhance brokers' professional capabilities, encourage sales performance, and recognize outstanding partners.
Majlis ZOOD brought together real estate brokers and representatives of brokerage firms for an evening focused on collaboration and knowledge sharing. Attendees had the opportunity to gain a deeper understanding of ZOOD Real Estate's vision and development portfolio while learning about the programs the company introduced for its partners.
The event also provided an opportunity for direct engagement between ZOOD's team and its brokerage partners, encouraging discussions around shared opportunities and laying the groundwork for long-term professional relationships built on transparency, knowledge exchange, and recognition of achievements.
Majlis ZOOD marked the official launch of Zidni, an initiative designed to strengthen the professional and sales capabilities of real estate brokers by equipping them with the knowledge and skills needed to perform more effectively and deliver a better customer experience.
Attendees follow the launch of the Zidni initiative at Majlis ZOOD.
The initiative follows a structured development journey consisting of four key stages: onboarding and orientation, qualification, training, and continuous professional development. Together, these stages provide brokers with a clear path to strengthen their capabilities, expand their understanding of real estate developments, and benefit from industry knowledge and practical experience.
Zidni focuses on essential brokerage skills, including sales techniques, negotiation, and customer engagement. It also aimed to deepen brokers' knowledge of real estate developments and their distinguishing features, helping them communicate more clearly and accurately with customers as they explore available properties.
The initiative also provided digital learning resources that support ongoing professional development and encourage the exchange of knowledge and expertise among industry professionals.
Through Zidni, ZOOD Real Estate aimed to offer its partners value beyond sales opportunities by investing in their professional growth and helping them develop the capabilities needed to meet the demands of the real estate market.
During the event, ZOOD Real Estate launched BeZOOD, a loyalty program developed for its real estate brokerage partners. The program introduces a structured approach to recognizing sales performance and rewarding achievements, encouraging continued collaboration and stronger results.
BeZOOD features multiple membership tiers linked to achieved sales volumes. Partners progress through these tiers based on defined criteria, gaining access to benefits and incentives corresponding to their level of performance.
The program's benefits include marketing and operational support, sales incentives, and additional advantages tailored to each tier. This structure allows brokerage partners to access different forms of support based on their achievements and level within the program.
During Majlis ZOOD, the company's team presented the program's structure, explained the criteria for progressing between tiers, and outlined the benefits available to partners as they reach higher levels.
BeZOOD is designed to establish more lasting relationships with brokerage firms by connecting performance with meaningful benefits and creating a clear framework for recognizing partners' efforts and contributions to the sales of ZOOD's developments.
As part of Majlis ZOOD, the company dedicated a segment of the evening to recognizing brokerage partners who had delivered outstanding sales performance during the preceding period, acknowledging their efforts in marketing ZOOD's developments and contributing to its sales results.
The recognition covered two main categories: brokerage firms achieving the highest total sales value and those recording the highest number of property units sold.
Rakez Real Estate receives the Most Units Sold Award (1st Place).
These categories recognize two important measures of sales performance: the overall value of completed sales and the total volume of units sold. This approach allowed the company to acknowledge partners based on the different types of results they had achieved.
The recognition also highlighted the important role real estate brokers play within ZOOD's business, particularly in introducing customers to its developments and connecting them with properties suited to their needs.
By celebrating these achievements, ZOOD aims to reinforce its commitment to building sustainable business relationships in which performance and contributions are consistently valued.
Majlis ZOOD featured a keynote presentation by Mr. Hany Kotat, Chief Commercial Officer at ZOOD Real Estate, who introduced the company, its vision, and future direction, alongside an overview of its real estate development portfolio and key project features.
Hany Kotat, Chief Commercial Officer at ZOOD Real Estate, delivers the keynote presentation.
The presentation highlighted opportunities available to real estate brokers interested in collaborating with ZOOD, providing attendees with a clearer understanding of the company's developments and the opportunities it offers its partners.
Mr. Hany Kotat also announced the launch of Zidni, outlining its objectives and development stages, before introducing BeZOOD and explaining its membership tiers, benefits, and associated incentives.
By combining an overview of ZOOD's developments with the introduction of its new partner initiatives, the presentation offered attendees a comprehensive understanding of the opportunities available through collaboration with the company and the programs designed to support their professional development and sales performance.
The evening opened with welcoming remarks from Mr. Naif Al-Khudairi, Chief Operations Officer at ZOOD Real Estate, who introduced the keynote speaker and guided attendees through the event's main segments.
Mr. Naif Al-Khudairi also led the partner recognition ceremony and hosted Lucky Moments, an interactive segment featuring questions for attendees and prizes for selected winners.
The event concluded with a closing speech followed by a dinner, providing an opportunity for representatives of brokerage firms and ZOOD's team to connect, exchange ideas, and share professional experiences.
Through this gathering, ZOOD sought to create an environment that encourages meaningful engagement, strengthens existing relationships, and opens new channels of communication with its partners across the real estate sector.
The launch of Majlis ZOOD, alongside the Zidni initiative and BeZOOD loyalty program, forms part of ZOOD Real Estate's broader approach to expanding collaboration with real estate brokers, investing in their professional capabilities, and recognizing their contributions to the success of its developments.
Together, these initiatives are intended to establish a foundation for long-term business relationships that create shared value for ZOOD and its partners in the real estate brokerage sector.
